MICHAEL KORS | WATCH HUNGER STOP

For the first time, Michael Kors has designed a special-edition activity tracker for its Watch Hunger Stop initiative. For each activity tracker sold, Michael Kors donated 100 meals to the United Nations World Food Programme (WFP) to help feed hungry children.

Concept and creation of microsite, in-store signage, specialty packaging, snapchat filter, tee-shirt, and social media campaign.

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